(MENAFN – MENAFN Authors)
Regardless of your views on internet censorship, in many countries it is here to stay. Governments censor content they deem dangerous to the running of their countries and the morality of their citizens.
Some people are very gung-ho about defying government censorship, and that is your prerogative. However, when you are creating a website for your business, trying to go against censorship rules is incredibly foolish. By doing so, you ensure that potential leads in your country never find your website.
The good news is it is easy to avoid censorship for your business website if you know what to look out for. Make sure to do the following.
Choose local hosting servers
One of the first decisions you need to make as a website owner is which web hosting services to use. Web hosting gives you space on a server which connects you to the internet, allowing people to find and peruse your website.
When choosing hosting, find hosting providers that have local servers. Because governments are wary of international websites, they are less likely to censor those that are hosted locally.
This does not mean you need to choose a local hosting provider. Rather, you just need a provider with servers in your country.
Avoid political content
In general, writing about current events is a great way to bring visitors to your website and engage potential leads. People are always searching for what is happening in the world right now, not what happened in the past.
However, in a country with strict censorship laws, writing about political events is a minefield. You have to be careful not to say anything that might upset the government, or else your website will be blocked. For this reason, it is a good idea to avoid any political content. If you want to speak about politics, create your own blog, but leave your business website out of it.
Be careful with affiliate posts
Affiliate posts are an excellent way to make extra money for your website. By partnering with websites providing particular services, you get a commision from any sales made to visitors from your site.
The problem is that some products and services may not be legal in your country and that could get your website blocked. For example, virtual private network (VPN) software allows people to get past censorship so that they can visit banned websites. If you have an affiliate post connected to a VPN provider, you will therefore run into problems.
Take care when choosing websites to partner with. While they can bring in extra cash, they should not be the reason your website gets banned.
Pop culture can become problematic
Engaging with pop culture can be an excellent way to keep your website’s blog relevant and engage with people who might be interested in your services. However, pop culture can quickly become problematic. A celebrity who is a national treasure today might be seen as a traitor tomorrow, based on an errant tweet or interview quote.
This doesn’t mean you should avoid pop culture entirely. Rather, when writing about it, make sure to keep up-to-date with the people and businesses you are writing about. If they get in hot water, consider taking down any associated posts.
Government censorship can make it difficult to write with freedom online. But this should not affect your business. Be careful with what you write about and who you partner with, and stay on the right side of the law.
How To Ensure Your Business Website Is Not Censored – MENAFN.COM